April 28, 2025

Key Insights from the 2025 Benchmarking Report

The landscape of employee benefits is constantly evolving, shaped by economic pressures, regulatory changes, and shifting employer and employee expectations. To better understand these trends, Nova Healthcare Administrators, Inc. conducted the 2025 Employee Benefits Broker Benchmarking Survey, gathering insights from brokers, consultants, and employers across various industries.

This report provides a data-driven look at medical benefit trends, employer priorities, and key challenges facing benefits professionals today. Here are some of the most significant findings.

Medical Benefit Trends: The Rise of Self-Funding

One of the most notable findings from the survey is the continued growth of self-funded and level-funded health plans:

• 77% of brokers serve clients with self-funded plans.
• 70% of brokers have clients using level-funded models.
• Despite this trend, 92% still have at least one client offering fully insured benefits.

Meanwhile, employers are increasingly seeking cost control solutions, and self-funding continues to be an attractive option due to its flexibility, transparency, and potential for savings.

Employers are charged to manage benefits with minimal resources, and they’re looking for trusted advisors to bridge the gap. Our research highlights where companies need the most support and outlines the products they’re focused on. The 2025 Employee Benefits Benchmarking Report underscores the evolving challenges and opportunities in employee benefits. As costs rise and workforce expectations shift, brokers, employers, and TPAs must work together to create customized, cost-effective, and employee-friendly benefit solutions.

Download our exclusive report to stay informed, stay competitive, and deliver solutions that matter. Read the full report here.